Some of the best customers are the ones you already have
“You don’t need the phone to ring or spend a lot of money on advertising to make plenty of replacement sales. As I mentioned last month, your most under-utilized assets are your service invoices.
The easiest person to sell is someone who is already a customer of yours, is having ongoing problems with older equipment, and isn’t in the market for a replacement until you bring it up.”
Read the full article here.
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